More Australians now access the internet via mobile devices than from a PC or laptop. For this reason, it is crucial that any organisation with a website consider the mobile compatibility of their online presence.
A June 2015 study by Google & Galaxy found that 74% of Australians rely on their phones at least as much as their desktops when searching for information, ideas or advice.
Being mobile-friendly opens up multiple channels to interact with a rapidly expanding mobile audience. It offers opportunities to create new and innovative ways of inspiring, educating, operating and receiving donations from a captive online audience, who are browsing the net from their iPad or smartphone, 24 /7.
Engaging with new and existing audiences in different ways across generations and tapping into younger, more tech-savvy, online audiences are common requirements for many charities, whether that be for the purposes of fundraising, or educating younger audiences about services available.
From a fundraising perspective, this is particularly important when considering that different methods of giving appeal to different generations. Generally, mature age donations often come from cheques and direct debit, while online and mobile/SMS giving is becoming a favoured channel for younger generations.
Australians downloaded 66.8 million apps between March and April 2012. Per head, Australia has become the 5th biggest downloaders of apps globally.
1. A mobile website is often the first step towards going mobile. Optimising your website for mobile device users enables the latest website content and news to be easily accessed and viewed by mobile device users, universally.
A recent Google study found that 61% of site visitors quickly move on to another site if they don’t find what they are looking for right away.
2. An app, or mobile application, is another way to increase interaction with mobile audiences. Apps can be a great engagement tool when applied to support a charity's strategy and goals, and when developed with functionality and engagement in mind.
Learn about the Apps4Change Webinar Series here
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